This renowned business magazine trusted us to kickstart its digital transformation process in Argentina. After crafting an initial expansion and conversion strategy, our journalists began increasing content production and improving distribution. The result? The number of unique users increased fivefold (412%) in just six months. And that was only the beginning.
El Economista (Spain)
Madrid-based ElEconomista.es is the Spanish-language business/finance outlet with the world’s largest readership. Our Argentina-based correspondents write articles for El Economista América and its special editions for Chile, Colombia, Mexico and Peru. ElEconomista.es dominates its home market with nearly 10 million readers.
El Cronista Comercial
El Cronista Comercial is one of Argentina’s oldest newspapers and among the very first in the world to focus in business news. Some members of yCon Media’s team worked there and we still make a wide array of contributions: we produce supplements such as the Management and HR, Government and Insurance, help write their famous One-Shots and work on their products and services on a regular basis.
Perfil is among the world’s most important magazine publishing houses, with editions in Argentina, Brazil, Angola, Russia and China. The family behind it, the Fontevecchias, has been at the helm for three generations and are renowned by journalists throughout the Americas; they and the editors have taught us the value of freedom, community and truth. After working there for some time, we now collaborate on a regular basis with their marketing team, coming up with proposals for advertisers.
La Unión de Catamarca
Few people know that Catamarca is one of Argentina’s most beautiful provinces and La Unión is one of northwestern Argentina’s most traditional news outlets. We’ve have been working for years with La Unión in their journey toward digital transformation – and now it is 100% digital.
El Constructor y más…
We took our “consultancy clinic” format to more than 15 outlets in three countries in the Americas, including El Constructor, the media outlet of the Pica family. These clinics are low-cost work meetings where owners, managers and editors express their concerns, show us their challenges and explain their business outlook. At yCon Media, we help turn that conversation into concrete, simple and doable plans to begin digital transformation.